One trick to ensuring the success of your Real Estate Business is knowing how to stand out. While you can achieve this by utilizing different techniques like enhancing your brand identity and improving your email marketing strategies, there are now a handful of online tools that can help you achieve all of these and more straight from one dashboard.
So, if you’re looking to get started with revamping your email marketing strategy today, we’ve got you covered. To help you choose from the hundreds of available software options in the market, we’ve reviewed the top 5 options and will compare each one for your convenience.
Let’s get started!
The Best Online Marketing Tools
Here is a specific breakdown of the most commonly used email marketing tools, like brand kits, analytics, and templates, and how they operate on each software:
- Mailchimp
Mailchimp is an email marketing platform that can help users create email campaigns, automate various marketing tasks, and provide key insights and analytics on their business’s performance. One of the more popular options in the market, Mailchimp, can be a great option for both experienced and inexperienced marketers.
Below is a more detailed breakdown of Mailchimp’s key features:
- Brand Kit
If you’re looking to keep your branding consistent in your promotional emails, Mailchimp has a built-in Brand Kit feature that can help you with just that. All you need to do is either load up your existing website to automatically load up your brand kit or set it up manually on Mailchimp’s dashboard.
- Analytics
While Mailchimp comes with a variety of free features, its Analytics tool is not included in the free tier. To access your business performance, the software requires you to upgrade to its Standard plan.
- Template
Although Mailchimp also comes with an extensive set of templates, most of the options in their catalog are only accessible in the paid tiers. However, Mailchimp does offer some basic templates for free, and also allows you to create your own design from scratch.
- Pricing
- Free
- Essentials: Starts at $13/month
- Standard: Starts at $20/month
- Premium: Starts at $350/month
- Brevo
Brevo is another email marketing platform that is generally best suited for larger-scale companies due to its pricing points. Brevo mainly charges depending on your email volume, and allows up to 300 emails per day in their free plan. Aside from email marketing, Brevo also allows users to run SMS & WhatsApp campaigns.
Below is a more detailed breakdown of Brevo’s key features:
- Brand Kit
While Brand Kits are also available on Brevo, the app’s interface is not as straightforward when compared to other software due to its focus on other campaign methods, such as SMS and WhatsApp. To upload your Brand Kit or manually create one, you would have to select your preferred marketing campaign type and upload your template from there.
- Analytics
Brevo’s statistics interface, meanwhile, is more concise and features a calendar for easy tracking of insights. Aside from the usual email delivery details like total sent and click rates, Brevo also categorizes total replies per email for easy tracking.
- Template
While Brevo also comes with an email template gallery, some users may find it a bit lacking when compared with other software. However, the app also allows you to manually create your own using their built-in editor or even upload a code if you have one.
- Pricing
- Free
- Starter: Starts at $9/month
- Business: Starts at $18/month
- Enterprise: Custom pricing
- SendX
SendX is another online management tool that focuses on email marketing. Similar to Mailchimp, SendX also charges users depending on their contact list. One advantage to this is the app’s unlimited emails per month and customizable plans to specifically suit your business needs.
Below is a more detailed breakdown of SendX’s key features:
- Brand Kit
Although SendX does not come with a specific feature for Brand Kits, users can still freely customize email templates to specifically suit their brand. Particularly, SendX comes with three built-in email editors, including the basic Drag & Drop Editor, Plain Text Editor, and the SendX AI editor.
- Analytics
SendX’s option for generating Analytics and Insights reports only comes with its paid version. For users interested in trying it out, however, SendX offers a demo version.
- Template
Aside from its editing software. SendX also comes with a wide array of templates to help you design your newsletters. Most of these are categorized by theme, so you can easily switch up your templates depending on specific events.
- Pricing
Starts at $9.99 for 1 to 1,000 subscribers
- Constant Contact
Constant Contact is a marketing platform with a focus on social media and email marketing. One of the more comprehensive apps in the market, Constant Contact is a great choice for experienced marketers who are looking to increase engagement across multi-channel campaigns.
Below is a more detailed breakdown of Constant Contact’s key features:
- Brand Kit
In terms of brand consistency, Constant Contact has a dedicated “My brand” option readily available on its dashboard that allows users to upload your brand logos, colors, and images either straight from your official website or from manual uploads. Aside from these, the app also comes with a Library tab for all your relevant documents with a free 1GB of storage.
- Analytics
Aside from basic performance overviews, such as open and click rates, Constant Contact also has built-in heat maps and link performance reports. However, these are not available on the free version.
- Template
Similar to other software, Constant Contact also comes with readily available templates that can be found per category, such as Newsletters, Events, and Holidays. Aside from these, however, the app also has a convenient search tab where you can find templates depending on your specific industry.
- Pricing
- Lite: $12/month
- Standard: $35/month
- Premium: $80/month
- PosterMyWall
PosterMyWall is an all-in-one email marketing platform that’s highly recommended for both beginner marketers and small businesses. Despite its easy-to-navigate interface, PosterMyWall is packed with various useful marketing tools including its content planner, email builder, and AI writer among many others.
Below is a more detailed breakdown of PosterMyWall’s key features:
- Brand Kit
PosterMyWall is equipped with a simple yet comprehensive Brand Kit tool that allows you to keep your branding consistent, whether it be on your social media content or in your email marketing templates. Aside from brand colors, you can also customize your logos, fonts, and even upload different Brand Kits depending on your business needs.
- Analytics
If you have little to no experience with email marketing, PosterMyWall’s performance reports are designed to help with growing your mailing lists. Additionally, you can track your emails directly either from PosterMyWall’s web platform or on the app with your mobile device.
- Template
One of the best-selling points of PosterMyWall is its extensive library of templates, both for your email and social media marketing. For real estate businesses in particular, you can browse through a wide variety of content and even customize it further on the app’s built-in drag-and-drop editor.
- Pricing
- Free
- Premium: $9.95/month
- Premium Plus: $29.95/month
Set to Revamp Your Email Marketing?
Email marketing can be made easier with the help of useful online marketing tools. While there are a ton out there to choose from, we always recommend finding a platform that’s tailored to your specific needs and budget. So, take a look at these options to find the best one for you and get started with revamping your email marketing today!
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